Retail
Industry : Our view
- Largely commodity products : Most retailers sell same products at almost same price & with similar cost structure.
- Low switching Costs : It is easy to drive down the street or walk across the road & go to a competitor.
- Most retailers have virtually no customer information—Who they are? What they buy? What factors influence their buying decisions etc.
- Services : Services & relationships provided is a key component of the customer’s overall shopping experience & satisfaction. Retailers may differentiate themselves by providing different types & levels of service with individualized touch points.
Cormorant Solution
Cormo Promotion Solutions Cormorant offers range of products for Retail industry. This include loyalty solutions, Cormo coupons, Real time offers, Research & analytics & information support services. Cormorant Retail solutions are aimed at managing end customer lifetime loyalty & increasing wallet share with multi-brand synergies.
With Cormo promotion solutions, retailers can now design highly individualized programs that can trigger exact behaviors to encourage, groups to target & incentives to offer that can change customer actions.
» Cormo Loyalty Models
» Cormo Offers & Coupons Generator
» Cormo Real time Delivery Platform
» Market Intelligence & Research
» Customer Query Management Solutions
Benefits
» Retail customers are life time buyers. Managing loyalty over life increases profitability & minimizes risk
» This represents the lowest cost of customer engagement with highest brand recall & call for actions
» Improves the efficiency & effectiveness of marketing promotions
» Enables cross selling, up selling & reselling. Creates cross - product & cross brand synergies
» Decrease in one dimensional price competition
» Makes it relatively more difficult to switch stores & walk across to competitor
» Building trusting & life long customer relationship
» Increasing share of wallet
» Ability to create loyalty points across stores & locations
