The market intelligence & research module generates end customer information & allows market research. You will get real time sales information across member groups, geographies etc. along with preferences (what is selling & what is not). Most differentiating factor is that you will know sales information every hour & be able to do your inventory & assortment planning in real time.
It helps understand who your most important customers are & what defines successful shopping experience for them. You will be able to test product designs - local preferences, latest trends catching up etc and be able to quickly adapt to changing needs of market. You will save on inventory costs & produce which are more likely to be sold.
